Winery Tasting Room Training

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1.0 Introduction

2.0 Important Fundamentals About The Winery You Must Know

3.0 Tasting Terminology

4.0 The Guests

5.0 Closing the Sale

6.0 Management Issues

7.0 Final Examination

Estimated study time?

Individuals differ, learning styles differ, and the individual time factors and learning speeds differ so it would be hard to place a precise time so we suggest a range of between 19-25 hours of study. This includes reading through the material and completing the quizzes and the final examination. There is no time constraint nor limit, of utmost importance is you enjoy this journey of knowledge and you indulge your curiosity and thirst for knowledge.

How long do I have to complete the course?

Human beings never complete anything without a target. We may believe this to be untrue but if you were to silently contemplate yourself with unbridled honesty you would admit this is a truth, unpleasant it may be but still the truth. At APWASI we encourage you to complete this course within six months from registration. As the course recommendation is between 19-25 hours, a six-month period of completion is an exaggerated premium of time for you as we want you to do other more constructive things in life than procrastinate.

Who is it for?

Our courses are for the dedicated, determined, belief in themselves and wanting to succeed. If you have these qualities you will succeed at anything you want not only these courses.

These courses, by the nature of their content are aimed at wine professionals currently in the industry and those who are intending to join the industry, and enthusiasts. The kaleidoscope of career options is many. This would include retail, importing, exporting, distributing, and perhaps even producing. Additionally, if you are in the hospitality industry, hotel, airline, cruise ship, high-medium end restaurants, this course would give you a firm and unquestionable structure of wine and spirit knowledge to further your career. Following our 5 C’s philosophy we believe our courses are for those who treasure knowledge and have a thirst to make their mark in life.

Where can I do this?

Anywhere in the globe, on the sunny beaches of Hawaii or the secluded jungle of South America or even the salubrious atmosphere of a private club in London, literally it is anywhere you wish. Our courses are available world-wide, 365/ 24/7, in 23 different languages. All you need is an internet connection! These courses can be accessed on your mobile device, tablet or on your computer.

Why us?

We are all accustomed to choices and with choices there are set parameters that we set before making a decision. Education is not an inanimate object it is not a pair of lifestyle shoes, shirt, blouse or meal. Education is the keystone of your life and we encourage you to choose as you see fit. Our criteria suits those that are openminded, cultural adept, eager to learn on a holistic basis and not just facts and figures- regurgitating them out like an antiquated calculator with a paper roll attached. We want, we demand, our graduates to be beacons of openness, approachable and wanting to share experiences and knowledge with all within the industry. We all begin our life with the currency of youth and this applies to not only APWASI but also other organizations like us across this globe. We bring fresh beginnings with new education methods to match the new trends, embrace the plethora of learning styles and together our courses are definitive in character that are matchless in the devotion given to their creation. If you value the future as we state, “learning for the future” then we are your future.

How can I learn this without tasting?

One cannot learn to swim without water and neither do we expect you to learn without tasting . We have at the end of each course a selection of wines we recommend you to try using the skills you have acquired on the wine essentials course we offer. Through this method you can increase your practical wine tasting skills. Our courses allow you to evaluate the wines by understanding the “why” and “the how”.

I don’t know how to taste.

The ability to taste wine is universal. The methodology to understanding wine and appreciating wine is not universal and that needs to be understood through concept, tasting and recording. This we achieve by having you take the wine essentials course we have as a prerequisite to any courses you select. Within this course lie the secrets to identifying, nosing and tasting wines and finally evaluate wines. It’s our pleasure to join you on this journey of adventure and bountiful knowledge. After taking this course you will learn and be able to taste wine with comfort.

Final Exam Information

For information on final exam procedures, please visit this link.

Dr. Clinton LeeDr. Clinton Lee has a Bachelor’s degree in Accounting, an MBA in Finance and a Doctorate in Business Administration. He has attained the highest qualification from the Wine Spirit and Education Trust based in London, the WSET Diploma and the Certified International Educator.

He has taught WSET programs and other wine courses both in Canada and internationally in China, Singapore, Hong Kong and Taiwan Argentina, France, Hungary and Italy.

Lessons

1.0 Introduction

Author: Dr. Clinton LeeComplexity: Standard

This course is designed primarily for the front-line staff at a winery. The objective of this course is to provide the student with the skill set necessary to be able to offer a professional, effective and efficient service to guests visiting the winery. It has been designed after many consultations with many winery guests, asking [...]

2.0 Important Fundamentals About The Winery You Must Know

Author: Dr. Clinton LeeComplexity: Standard

As a front-line staff member of the winery, you are very important You are a professional and always think of yourself as a professional What you do will determine the experience the guests have, and it is important you have a sound knowledge on the fundamentals of wine These will include basic knowledge on the [...]

3.0 Tasting Terminology

Author: Dr. Clinton Lee

Every person who enjoys wine, loves this part of the experience - tasting wine. You will know more about the wine you are pouring and tasting so don't feel intimidated by the guests. Make it a fun experience for your guests and let them enjoy and interact with you. The Look The first sense you [...]

4.0 The Guests

Author: Dr. Clinton Lee

Now the big event of the day is the guests. There are several preparatory steps to take care of before the guests arrive Personal Appearance This may sound simple, but many forget to consider the importance of appearing neat, tidy and clean It gives a good impression and makes you feel confident. Always remember how [...]

5.0 Closing the Sale

Author: Dr. Clinton LeeComplexity: Standard

Everything comes to this now, and you will have the tools to deal with objections. You can use any applicable winery discounts or specials valid for that day. Shoppers always like a bargain and if you can let them know they are receiving something before they buy, they tend to buy more. How to deal [...]

6.0 Management Issues

Author: Dr. Clinton LeeComplexity: Standard

A winery is a business. The objective at the end of the day is to sell wine. There are many moving parts in a winery and they are made up of the following: The vineyard management which involves looking after the vines, the fields and outdoor ambience known as viticulture The production and wine-making process [...]

7.0 Final Examination

Author: Dr. Clinton Lee

Congratulations. You have now completed the Winery Tasting Room Training to become a Certified Wine Tasting Room Specialist. You have taken all the quizzes and you have passed them. The…