Consumer Wine Course


This Wine Consumer Course is suitable for beginners wanting to learn more about wine in an easy and fun way through self-paced Online Wine Education.

With over 27 lessons learning about wines from around the world, this is a beginner wine guide tailored to helping consumers learn the basics about wines. There are different perspectives and the basics of wine are covered in the initial lessons.

We provide you with a list of the best red and white wines that would be best for tasting as beginners. We strongly encourage you to try these wines during the course of your studies.

What You Will Learn in Consumer Wine Course

• How to taste wine
• Food and Wine pairing of over 13 major wine countries
• How to confidently order wine in a restaurant
• How to select wine for a special event
• How to confidently buy wine in a liquor store
• How to store and age wine

Online Wine Course Structure

This is a self-paced course and should take approximately 19-25 hours including study time to complete. There are quizzes at the end of each section and a Final exam at the end of the course.

Consumer Wine Course Entry Requirements

There are no entry requirements to participate in this course. However, you must be of legal drinking age in the country where you are attending the course if you will participate in the tasting of wines.

Not sure about our Online Wine Courses yet?

Take our Free Online Wine Preview Course to learn more about APWASI’s way of learning.

We know these are trying times with a lot of people isolated. We’re cutting all our prices to the bone to try and do our part. These prices and gifts are only available for a limited time.

All Course Enrollments come with:

  • FREE APWASI Tasting Mat
  • FREE APWASI Virtual Wine Assistant for Wine/Food Pairing
  • FREE Seven Noble Grapes E-Magazine

FREE 6-Month Access to Quini

FREE 1-Year Subscription to Wine Spectator Magazine!

Course Structure

APWASI General Course Structure

Courses are taught through a combination of educational material and videos by Dr. Lee and his team.

Courses are easy to understand, combined with images and broken down to subsections.

After each lesson, there is a quiz of multiple choice and true/false questions to review what was taught. You must complete and pass the quiz before being able to move onto the next section.

This is an example of a quiz from one of our course excerpts.

To enhance your learning, there is a wine tasting component in every course where we recommend you to purchase wines from your local liquor store to try.

Dr. Lee guides you through a personal wine tasting experience.

A course feedback form includes a series of up to 10 questions which is requested from the students when they reach the end of their lessons, right before their final multiple choice exam.

You only have one chance to pass a multiple choice question final exam. Upon completion, you will receive an APWASI Certificate.

If you have any questions, please send an email to


1.0 Introduction

2.0 What is wine?

3.0 Grapes

4.0 How to taste wine

5.0 Pairing wine with food

6.0 Food and Wine

7.0 Food and Wine Pairing - Italy

8.0 Food and wine Pairing - Germany

9.0 Food and wine Pairing – Portugal

10.0 Food and wine Pairing - Spain

11.0 Food and wine Pairing - France

12.0 Food and wine Pairing - United States of America

13.0 Food and wine Pairing - Canada

14.0 Food and wine Pairing - Chile

15.0 Food and wine Pairing - Argentina

16.0 Food and wine Pairing - South Africa

17.0 Food and wine Pairing - Australia

18.0 Food and wine Pairing - New Zealand

19.0 Food and wine Pairing - China

20.0 How to confidently order wine in a restaurant

21.0 How to confidently buy wine in a liquor store

22.0 How to select a wine for a special event

23.0 How to serve and store wine correctly

24.0 How to store and age wine

25.0 Conclusion

26.0 Course Feedback

27.0 Final Exam


Estimated study time?

Individuals differ, learning styles differ, and the individual time factors and learning speeds differ so it would be hard to place a precise time so we suggest a range of between 19-25 hours of study. This includes reading through the material and completing the quizzes and the final examination. There is no time constraint nor limit, of utmost importance is you enjoy this journey of knowledge and you indulge your curiosity and thirst for knowledge.

How long do I have to complete the course?

Human beings never complete anything without a target. We may believe this to be untrue but if you were to silently contemplate yourself with unbridled honesty you would admit this is a truth, unpleasant it may be but still the truth. At APWASI we encourage you to complete this course within six months from registration. As the course recommendation is between 19-25 hours, a six-month period of completion is an exaggerated premium of time for you as we want you to do other more constructive things in life than procrastinate.

Who is it for?

Our courses are for the dedicated, determined, belief in themselves and wanting to succeed. If you have these qualities you will succeed at anything you want not only these courses.

These courses, by the nature of their content are aimed at wine professionals currently in the industry and those who are intending to join the industry, and enthusiasts. The kaleidoscope of career options is many. This would include retail, importing, exporting, distributing, and perhaps even producing. Additionally, if you are in the hospitality industry, hotel, airline, cruise ship, high-medium end restaurants, this course would give you a firm and unquestionable structure of wine and spirit knowledge to further your career. Following our 5 C’s philosophy we believe our courses are for those who treasure knowledge and have a thirst to make their mark in life.

Where can I do this?

Anywhere in the globe, on the sunny beaches of Hawaii or the secluded jungle of South America or even the salubrious atmosphere of a private club in London, literally it is anywhere you wish. Our courses are available world-wide, 365/ 24/7, in 23 different languages. All you need is an internet connection! These courses can be accessed on your mobile device, tablet or on your computer.

Why us?

We are all accustomed to choices and with choices there are set parameters that we set before making a decision. Education is not an inanimate object it is not a pair of lifestyle shoes, shirt, blouse or meal. Education is the keystone of your life and we encourage you to choose as you see fit. Our criteria suits those that are openminded, cultural adept, eager to learn on a holistic basis and not just facts and figures- regurgitating them out like an antiquated calculator with a paper roll attached. We want, we demand, our graduates to be beacons of openness, approachable and wanting to share experiences and knowledge with all within the industry. We all begin our life with the currency of youth and this applies to not only APWASI but also other organizations like us across this globe. We bring fresh beginnings with new education methods to match the new trends, embrace the plethora of learning styles and together our courses are definitive in character that are matchless in the devotion given to their creation. If you value the future as we state, “learning for the future” then we are your future.

How will it help me?

Acquiring any knowledge is a true blessing in any culture. But, acquiring knowledge in an area and career you are avid about can have no effect other than a positive one. Our courses are practical, up-to-date, structured in a manner where it is easy to absorb information, flexible, accessible whenever you need it. Upon successful completion we realise the market recognizes success by signs of recognition. Your success will be recognized in the form of post-nominal letters that you are entitled to use. For example, upon successful completion of the Italian course Mr Nice Guy can write:

Mr. Nice Guy Certified Wine Professional Italy (APWASI)

How can I learn this without tasting?

One cannot learn to swim without water and neither do we expect you to learn without tasting . We have at the end of each course a selection of wines we recommend you to try using the skills you have acquired on the wine essentials course we offer. Through this method you can increase your practical wine tasting skills. Our courses allow you to evaluate the wines by understanding the “why” and “the how”.

I don’t know how to taste.

The ability to taste wine is universal. The methodology to understanding wine and appreciating wine is not universal and that needs to be understood through concept, tasting and recording. This we achieve by having you take the wine essentials course we have as a pre-requisite to any courses you select. Within this course lie the secrets to identifying, nosing and tasting wines and finally evaluate wines. It’s our pleasure to join you on this journey of adventure and bountiful knowledge. After taking this course you will learn and be able to taste wine with comfort.

$245.00 USD